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管清友:泛文娱产业发展的五个要素

来源: 南方日报网络版     时间: 2019年11月14日 02:22:37
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(我)(想)(讲)(五)(个)(要)(素)(:第)(一)(、文)(化)(;第)(二)(、市)(场)(;第)(三)(、政)(府)(;第)(四)(、产)(业)(;第)(五)(、资)(本)(。
第)(一)(、文)(化)(。为)(什)(么)(要)(讲)(粤)(港)(澳)(大)(湾)(区)(的)(文)(化)(?在)(增)(城)(这)(样)(一)(个)(地)(方)(,它)(有)(特)(殊)(的)(意)(义)(。刚)(刚)(李)(捷)(总)(讲)(到)(横)(店)(的)(发)(展)(与)(《虎)(门)(销)(烟)(》有)(关)(系)(,虎)(门)(销)(烟)(离)(我)(们)(很)(近)(的)(,如)(果)(当)(时)(《虎)(门)(销)(烟)(》就)(在)(我)(们)(这)(儿)(拍)(的)(,可)(能)(就)(没)(有)(横)(店)(了)(。我)(们)(以)(横)(店)(为)(坐)(标)(系)(,他)(已)(经)(做)(成)(了)(一)(个)(非)(常)(庞)(大)(的)(产)(业)(聚)(集)(区)(和)(生)(态)(链)(。
粤)(港)(澳)(大)(湾)(区)(是)(多)(元)(文)(化)(共)(同)(存)(在)(、共)(生)(共)(荣)(的)(文)(化)(形)(态)(,这)(里)(有)(闽)(南)(文)(化)(,闽)(南)(移)(民)(文)(化)(,土)(著)(文)(化)(,潮)(汕)(文)(化)(,岭)(南)(文)(化)(等)(,我)(们)(可)(以)(叫)(出)(非)(常)(多)(的)(文)(化)(形)(态)(,它)(本)(身)(也)(是)(中)(国)(自)(改)(革)(开)(放)(以)(来)(电)(影)(行)(业)(发)(展)(的)(发)(祥)(地)(,是)(港)(澳)(特)(别)(是)(香)(港)(电)(影)(北)(上)(的)(第)(一)(个)(阶)(梯)(,我)(们)(这)(里)(有)(天)(然)(承)(接)(港)(澳)(文)(化)(的)(优)(势)(。所)(以)(我)(们)(未)(来)(的)(电)(影)(会)(更)(多)(体)(现)(粤)(港)(澳)(大)(湾)(区)(多)(元)(文)(化)(形)(态)(的)(特)(点)(,区)(域)(的)(就)(是)(民)(族)(的)(,民)(族)(的)(就)(是)(世)(界)(的)(。
同)(时)(我)(们)(也)(看)(到)(我)(们)(的)(电)(影)(行)(业)(面)(临)(很)(大)(的)(问)(题)(,这)(个)(问)(题)(是)(我)(们)(拍)(了)(很)(多)(具)(有)(本)(土)(特)(色)(的)(电)(影)(,但)(是)(大)(工)(业)(的)(、共)(生)(式)(的)(文)(化)(形)(态)(我)(们)(拍)(不)(出)(来)(。举)(个)(简)(单)(的)(例)(子)(,我)(们)(的)(编)(剧)(和)(作)(家)(,我)(可)(以)(写)(出)(《红)(高)(粱)(》,我)(可)(以)(写)(出)(《平)(凡)(的)(世)(界)(》,但)(是)(如)(果)(说)(我)(把)(一)(个)(科)(幻)(的)(题)(材)(、我)(把)(一)(个)(娱)(乐)(的)(题)(材)(交)(给)(这)(样)(的)(作)(家)(,他)(是)(写)(不)(出)(来)(的)(,这)(跟)(我)(们)(编)(剧)(、作)(家)(生)(长)(的)(环)(境)(有)(关)(系)(。我)(们)(文)(化)(具)(有)(本)(土)(特)(色)(,但)(是)(我)(们)(的)(公)(共)(性)(不)(够)(。也)(就)(是)(说)(除)(了)(我)(们)(的)(编)(剧)(、作)(家)(能)(够)(写)(出)(本)(土)(作)(品)(以)(外)(,我)(们)(能)(不)(能)(写)(3D、科)(幻)(、写)(武)(侠)(?
第)(二)(、市)(场)(。从)(经)(济)(学)(家)(的)(角)(度)(来)(说)(,我)(们)(觉)(得)(特)(别)(纳)(闷)(,同)(时)(也)(有)(点)(为)(中)(国)(的)(电)(影)(行)(业)(感)(到)(遗)(憾)(。我)(们)(的)(电)(影)(行)(业)(和)(我)(们)(国)(家)(的)(其)(他)(行)(业)(确)(实)(有)(同)(样)(的)(问)(题)(,我)(们)(有)(庞)(大)(的)(市)(场)(,但)(是)(我)(们)(满)(足)(不)(了)(市)(场)(的)(需)(求)(。举)(个)(例)(子)(,可)(能)(电)(影)(圈)(的)(人)(听)(了)(不)(大)(高)(兴)(,但)(从)(外)(行)(人)(的)(角)(度)(来)(说)(,为)(什)(么)(中)(国)(大)(量)(的)(人)(跑)(到)(日)(本)(去)(买)(马)(桶)(盖)(?跑)(到)(韩)(国)(去)(买)(雪)(花)(秀)(?真)(的)(是)(我)(们)(国)(家)(监)(管)(比)(较)(严)(,政)(策)(比)(较)(多)(吗)(?这)(些)(问)(题)(确)(实)(存)(在)(,但)(是)(从)(我)(们)(的)(角)(度)(来)(看)(,我)(们)(是)(否)(应)(该)(考)(虑)(我)(们)(没)(有)(做)(出)(适)(应)(这)(个)(庞)(大)(市)(场)(的)(优)(秀)(的)(、精)(致)(的)(作)(品)(,我)(们)(产)(品)(、服)(务)(、发)(行)(、渠)(道)(、分)(销)(等)(方)(面)(是)(不)(是)(还)(很)(粗)(糙)(,我)(们)(是)(不)(是)(还)(没)(有)(从)(1.0版)(本)(进)(入)(到)(2.0版)(本)(,或)(者)(说)(只)(是)(在)(1.5版)(本)(?如)(果)(我)(们)(给)(老)(百)(姓)(吃)(的)(都)(是)(像)(肯)(德)(基)(和)(麦)(当)(劳)(一)(样)(的)(快)(消)(品)(,我)(们)(的)(供)(给)(端)(一)(定)(出)(了)(问)(题)(。
在)(过)(去)(二)(十)(年)(供)(给)(方)(面)(,无)(论)(是)(院)(线)(、发)(行)(还)(是)(今)(天)(来)(到)(的)(各)(个)(环)(节)(都)(有)(了)(非)(常)(大)(的)(转)(型)(,但)(是)(肯)(定)(是)(远)(远)(不)(够)(的)(。庞)(大)(的)(市)(场)(的)(需)(求)(摆)(在)(这)(里)(,我)(们)(有)(6亿)(多)(的)(中)(产)(阶)(级)(,而)(且)(人)(均)(GDP已)(经)(超)(过)(8千)(美)(元)(,这)(种)(庞)(大)(的)(市)(场)(在)(西)(方)(成)(熟)(经)(济)(体)(里)(是)(已)(经)(现)(成)(的)(,我)(们)(照)(着)(抄)(就)(可)(以)(了)(,我)(们)(怎)(么)(还)(会)(说)(很)(多)(电)(影)(不)(赚)(钱)(?我)(们)(对)(所)(谓)(庞)(大)(的)(市)(场)(群)(体)(从)(需)(求)(的)(角)(度)(可)(以)(分)(层)(,可)(以)(从)(收)(入)(分)(层)(、可)(以)(从)(年)(龄)(段)(分)(层)(,有)(粉)(红)(经)(济)(、二)(次)(元)(、有)(四)(十)(岁)(油)(腻)(的)(男)(人)(。作)(为)(电)(影)(的)(供)(给)(端)(,诸)(位)(编)(剧)(、导)(演)(、电)(影)(发)(行)(方)(等)(,你)(们)(真)(的)(是)(需)(要)(从)(用)(户)(体)(验)(、从)(80后)(、90后)(、00后)(的)(用)(户)(体)(验)(去)(思)(考)(这)(些)(问)(题)(。如)(果)(说)(我)(们)(自)(己)(挖)(掘)(不)(出)(来)(,那)(是)(我)(们)(自)(己)(的)(问)(题)(。中)(国)(的)(家)(电)(行)(业)(、汽)(车)(行)(业)(慢)(慢)(地)(在)(战)(胜)(国)(外)(其)(他)(行)(业)(,这)(为)(电)(影)(行)(业)(提)(供)(了)(一)(些)(借)(鉴)(的)(案)(例)(。
作)(为)(一)(个)(普)(通)(观)(众)(,我)(也)(经)(常)(看)(电)(影)(。好)(电)(影)(之)(中)(,一)(部)(分)(是)(票)(房)(非)(常)(好)(的)(,所)(谓)(的)(叫)(好)(叫)(座)(的)(,很)(多)(拍)(的)(不)(是)(很)(好)(的)(电)(影)(的)(口)(碑)(居)(然)(这)(么)(好)(?从)(这)(点)(来)(看)(,我)(想)(中)(国)(的)(电)(影)(发)(展)(还)(有)(很)(大)(的)(空)(间)(。另)(一)(部)(分)(是)(叫)(好)(不)(叫)(座)(的)(电)(影)(,这)(主)(要)(是)(两)(个)(原)(因)(:1、市)(场)(供)(给)(需)(求)(错)(配)(。2、产)(品)(的)(渠)(道)(,从)(作)(品)(到)(产)(品)(到)(真)(正)(的)(需)(求)(中)(间)(出)(现)(了)(问)(题)(。刚)(刚)(李)(总)(提)(到)(,在)(文)(艺)(片)(类)(型)(片)(里)(我)(们)(是)(否)(更)(多)(要)(摆)(脱)(存)(量)(思)(维)(,更)(多)(地)(转)(向)(互)(联)(网)(?而)(互)(联)(网)(到)(底)(有)(哪)(些)(障)(碍)(?我)(们)(是)(不)(是)(要)(思)(考)(这)(个)(问)(题)(?根)(据)(我)(纯)(粹)(的)(直)(观)(感)(受)(,如)(果)(说)(我)(们)(电)(影)(行)(业)(有)(严)(格)(的)(监)(管)(,我)(们)(有)(态)(度)(的)(不)(得)(已)(而)(为)(之)(,但)(互)(联)(网)(领)(域)(给)(我)(们)(提)(供)(的)(空)(间)(非)(常)(大)(。
第)(三)(、政)(府)(。刚)(才)(区)(长)(讲)(到)(了)(增)(城)(地)(方)(政)(府)(的)(需)(求)(,她)(也)(推)(荐)(了)(自)(己)(的)(地)(区)(、自)(己)(的)(电)(影)(小)(镇)(,我)(们)(今)(天)(也)(参)(观)(了)(1978的)(电)(影)(小)(镇)(,觉)(得)(非)(常)(好)(。从)(地)(方)(政)(府)(的)(角)(度)(来)(说)(我)(们)(可)(以)(用)(PPP的)(方)(式)(来)(建)(所)(谓)(的)(特)(色)(小)(镇)(等)(,我)(们)(可)(以)(借)(助)(所)(谓)(的)(测)(试)(社)(区)(等)(大)(的)(政)(策)(红)(利)(来)(实)(现)(配)(套)(的)(服)(务)(等)(。
还)(有)(一)(点)(我)(希)(望)(提)(醒)(,我)(们)(在)(做)(特)(色)(小)(镇)(的)(时)(候)(,一)(定)(要)(想)(清)(楚)(它)(的)(要)(害)(在)(于)(特)(色)(,而)(不)(在)(于)(小)(镇)(。包)(括)(增)(城)(的)(1978,我)(们)(的)(特)(色)(到)(底)(在)(什)(么)(地)(方)(?也)(就)(是)(说)(特)(色)(比)(小)(镇)(这)(个)(物)(理)(载)(体)(可)(能)(更)(重)(要)(,软)(的)(价)(值)(可)(能)(比)(硬)(的)(价)(值)(更)(重)(要)(。刚)(才)(领)(导)(说)(交)(通)(方)(便)(,但)(是)(我)(觉)(得)(交)(通)(还)(不)(是)(很)(方)(便)(,如)(果)(未)(来)(交)(通)(方)(便)(,小)(镇)(可)(能)(会)(更)(受)(欢)(迎)(。我)(曾)(经)(到)(过)(非)(常)(西)(北)(的)(一)(个)(地)(方)(的)(县)(里)(,县)(长)(跟)(我)(说)(“管)(总)(,你)(能)(不)(能)(帮)(我)(们)(建)(一)(个)(特)(色)(小)(镇)(,打)(造)(一)(个)(金)(融)(产)(业)(”,我)(说)(“你)(们)(这)(儿)(确)(实)(不)(太)(合)(适)(”。把)(特)(色)(小)(镇)(的)(魂)(找)(到)(,我)(觉)(得)(是)(政)(府)(必)(须)(做)(到)(的)(。
第)(四)(、产)(业)(。我)(们)(可)(以)(从)(存)(量)(的)(角)(度)(去)(看)(,也)(可)(以)(从)(增)(量)(的)(角)(度)(去)(看)(。对)(于)(电)(影)(产)(业)(的)(涉)(足)(,我)(们)(没)(有)(像)(大)(家)(那)(么)(深)(。但)(是)(总)(体)(上)(来)(说)(,电)(影)(行)(业)(和)(我)(们)(其)(他)(行)(业)(一)(样)(,2012年)(以)(后)(都)(进)(入)(了)(整)(体)(上)(的)(行)(业)(的)(整)(合)(、重)(整)(阶)(段)(。因)(为)(过)(去)(我)(们)(发)(展)(水)(平)(确)(实)(相)(对)(较)(低)(,市)(场)(恶)(性)(竞)(争)(的)(情)(况)(普)(遍)(存)(在)(。无)(论)(是)(在)(制)(作)(、发)(行)(等)(各)(环)(节)(,都)(会)(相)(应)(出)(现)(一)(批)(龙)(头)(公)(司)(,我)(们)(称)(之)(为)(分)(化)(和)(集)(中)(。这)(就)(类)(似)(我)(们)(在)(钢)(铁)(、水)(泥)(、互)(联)(网)(领)(域)(出)(现)(的)(情)(况)(,电)(影)(行)(业)(会)(出)(现)(更)(大)(的)(发)(行)(公)(司)(、投)(资)(公)(司)(、票)(务)(公)(司)(等)(,这)(是)(我)(觉)(得)(未)(来)(五)(到)(十)(年)(电)(影)(行)(业)(要)(发)(生)(的)(一)(个)(巨)(变)(。
第)(五)(、资)(本)(。资)(本)(起)(什)(么)(作)(用)(?过)(去)(五)(年)(,整)(个)(金)(融)(泡)(沫)(高)(涨)(时)(,资)(本)(在)(和)(电)(影)(行)(业)(具)(体)(的)(结)(合)(上)(出)(现)(了)(很)(多)(行)(业)(,我)(有)(很)(多)(电)(影)(行)(业)(的)(朋)(友)(跟)(我)(说)(“你)(们)(这)(些)(人)(又)(不)(懂)(,还)(要)(指)(导)(我)(们)(拍)(,你)(们)(有)(钱)(吗)(?”这)(就)(是)(金)(融)(过)(度)(地)(进)(入)(到)(这)(个)(行)(业)(里)(去)(,而)(使)(这)(个)(行)(业)(出)(现)(了)(过)(度)(金)(融)(化)(、过)(度)(资)(本)(化)(的)(问)(题)(。当)(然)(,一)(批)(金)(融)(机)(构)(、投)(资)(机)(构)(铩)(羽)(而)(归)(,正)(是)(因)(为)(这)(个)(行)(业)(水)(太)(深)(了)(。
资)(本)(产)(业)(与)(电)(影)(行)(业)(怎)(么)(结)(合)(?基)(本)(关)(系)(是)(皮)(之)(不)(存)(毛)(将)(焉)(附)(。电)(影)(行)(业)(是)(皮)(,金)(融)(资)(本)(是)(毛)(,毛)(是)(为)(皮)(服)(务)(的)(,我)(们)(一)(定)(要)(搞)(清)(楚)(这)(个)(问)(题)(,这)(是)(基)(本)(的)(关)(系)(,在)(基)(本)(的)(关)(系)(确)(认)(之)(后)(,资)(本)(能)(够)(发)(挥)(整)(合)(资)(源)(、充)(分)(赋)(能)(、寻)(找)(项)(目)(、整)(合)(全)(产)(业)(链)(,用)(资)(本)(的)(抓)(手)(来)(整)(合)(全)(产)(业)(链)(,才)(是)(最)(合)(适)(、最)(方)(便)(的)(。
我)(希)(望)(今)(天)(在)(场)(的)(投)(资)(公)(司)(、金)(融)(资)(本)(能)(够)(从)(过)(去)(两)(年)(的)(金)(融)(泡)(沫)(的)(打)(法)(里)(跳)(出)(来)(,这)(也)(是)(我)(为)(什)(么)(愿)(意)(和)(南)(都)(光)(原)(娱)(乐)(、天)(润)(数)(娱)(、南)(粤)(基)(金)(、粤)(科)(基)(金)(一)(起)(来)(成)(立)(泛)(文)(娱)(产)(业)(基)(金)(来)(整)(合)(整)(个)(电)(影)(行)(业)(产)(业)(链)(的)(各)(环)(节)(,这)(样)(既)(能)(帮)(助)(我)(们)(找)(到)(好)(的)(投)(资)(标)(的)(,又)(能)(帮)(助)(我)(们)(的)(编)(剧)(、导)(演)(、演)(员)(在)(这)(个)(平)(台)(上)(有)(更)(好)(的)(表)(现)(。
资)(本)(的)(第)(二)(个)(作)(用)(是)(什)(么)(?我)(们)(知)(道)(过)(去)(几)(年)(在)(电)(影)(投)(融)(资)(里)(头)(确)(实)(出)(现)(了)(很)(多)(怪)(的)(现)(象)(,我)(们)(看)(到)(了)(很)(多)(讲)(故)(事)(的)(现)(象)(,也)(看)(到)(很)(多)(知)(名)(演)(员)(做)(的)(一)(些)(在)(资)(本)(上)(的)(运)(作)(,在)(这)(其)(中)(确)(实)(有)(一)(些)(是)(模)(糊)(地)(带)(。资)(本)(在)(这)(方)(面)(确)(实)(能)(够)(发)(挥)(把)(一)(级)(市)(场)(和)(二)(级)(市)(场)(结)(合)(起)(来)(的)(作)(用)(。但)(是)(产)(业)(仅)(有)(情)(怀)(不)(够)(,怎)(么)(样)(能)(够)(把)(长)(、中)(、短)(期)(的)(发)(展)(结)(合)(起)(来)(,资)(本)(是)(很)(重)(要)(的)(方)(式)(。具)(体)(地)(来)(讲)(,通)(过)(并)(购)(、定)(增)(等)(方)(式)(来)(实)(现)(短)(期)(的)(收)(益)(,助)(推)(产)(业)(的)(发)(展)(,资)(本)(这)(其)(中)(可)(能)(会)(起)(到)(很)(好)(的)(盘)(活)(资)(源)(的)(作)(用)(。
真)(正)(的)(情)(况)(可)(能)(没)(有)(我)(们)(口)(头)(说)(的)(那)(么)(顺)(畅)(,最)(终)(还)(是)(需)(要)(地)(方)(政)(府)(、电)(影)(行)(业)(各)(环)(节)(、资)(本)(方)(不)(断)(地)(磨)(合)(,探)(索)(出)(新)(的)(模)(式)(。总)(体)(而)(言)(,我)(个)(人)(对)(于)(整)(个)(电)(影)(行)(业)(的)(投)(融)(资)(还)(是)(非)(常)(看)(好)(的)(,这)(也)(是)(我)(愿)(意)(以)(一)(个)(外)(行)(的)(身)(份)(一)(边)(学)(习)(、一)(边)(参)(与)(、一)(边)(做)(资)(本)(方)(面)(工)(作)(的)(重)(要)(原)(因)(。我)(也)(希)(望)(能)(有)(更)(多)(的)(机)(会)(向)(大)(家)(学)(习)(,跟)(大)(家)(愉)(快)(地)(探)(讨)(。我)(就)(讲)(这)(些)(,谢)(谢)(!
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